A drink can styled against torn green paper and sliced kiwi fruit.
All projects

A New Visual Identity

Category
Commercial Photography
Year
2025

Overview

Product imagery built to one consistent look, ready for packaging, social and print.

A small library of product photographs made to a single set of visual rules: bold colour fields, graphic styling and the same treatment for every item, so the images read as one family wherever they appear.

A sunscreen tube laid across an aerial view of a beach.

Creative direction

One strong colour per product, graphic props and a hard key light, repeated exactly across the set so every image belongs to the same family.

Pancakes topped with berries beneath a dusting of sugar.
A camera framing muffins during a food photography shoot.

Services involved